Friday, April 11, 2008

Chicago simplefloors moving forward

The Chicago simplefloors showroom is under way. This is our 8th location and it is definitely a twist on our existing model. After all who would put a hardwood flooring showroom in a "glass wall" high rise, overlooking the chicago river right in the middle of the financial district. Its a little out there.... so we are doing it. I will post pictures soon and let you know when it will be open.

So far we are using the rainforest collection, in the dark amazon color for the flooring. We tore out the carpet and installed the flooring in a floating floor method. We did not like any of the display options this industry uses so we spent a little too much time over the past 6 months designing a new display system which we then had custom built. It is completed and on the way. If you live in Chicago, we look forward to seeing you but you wont be able to just waltz on in, you can visit but you have to give us a call first. You will be surprised at the prices, we only look expensive, they are they same as our low online prices.

We have been contacted by many in the local design community already requesting access to samples of our products, so we will be opening it to the trade due to its ideal location (blocks from the chicago design center).

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